Nothing feels better than finishing up a home renovation project and looking upon your work. Whether this is a personal one, or working on clients’ home. And getting to experience the joy on your client”s face as well is indescribable.
But not everything in the world of home renovation is as nice as this. Anyone working in this industry will tell you just how competitive the market place is for home renovation. The internet is filled with people offering their design and construction services, all at competitive prices. So how can you go from being a relative unknown to a household name within this industry?
There are a number of different tactics you can utilize to make it big in the field of home renovation. None of them are easy. And they require hard work and dedication. But, if you follow through and stick with it, we can guarantee you will be speeding ahead in no time.
Get Your House In Order
Now when we say this we don’t mean your physical house. We mean your company. You need to make sure you are operating like a well-oiled machine. If a potential client calls you, you need to make sure you can answer any and every question they give you. You need to know what you can and can’t do for them. You need to be able to give them exact time frames and price estimates with ease.
To that end, spend a lot of time organizing yourself. We suggest starting with your office. Make sure you have a top-notch secretary or office manager to keep track of everything.
Keep an updated list of your suppliers ready and handy, with attached pricing lists for all your needed materials. Make sure you have a detailed and full client database and keep in touch with potential clients. Establish a good back and forth with them. If you do this, they will feel far more comfortable hiring you.
Assemble a Good Team
Your staff will make or break you. The best home renovators have staff with a myriad of different skills and abilities. But it is important you can keep your staff happy and engaged. A big part of this is making sure you are paying them a good wage for the skills they bring to the table. For example, knowing how much welders earn against how much a painter earns is important. One skill requires a lot more training and risk and should come with an increased pay packet.
You will want to make sure you are also taking your staff’s opinions on board. Let them contribute ideas or take the reigns sometimes. Creative freedom in your staff will translate into a commitment to their work and positive reviews further down the line when they make a positive impact on the clients.
Marketing is King
All of this will be pointless if you don’t have any customers. To that end: Marketing!
We cannot stress this point enough. You need to invest a lot of time and money into a successful marketing campaign. Here are a few things to keep in mind.
Firstly, make sure it is seen by people. It is no use putting up a billboard somewhere no one will see. Make your adverts accessible and clear.
Second, make sure you are targeting the right demographic. Are you working on family homes? If so make sure your adverts reflect this.
Lastly, make sure your contact information is readily available and easy to get to. Make sure there are multiple ways for a client to get in touch with you. Email, Phone, Twitter. The more avenues in you have the more clients you will get.